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Why ethnography matters

Large projects working on so-called ‘big data’ are currently most likely to gain funding for sociological research. But do we also need smaller ethnographic studies?

This is a must-read for all students, given the importance of sociological methods in the new specifications for AS and A-level. The author, using his own research into health inequalities as an example, gives a clear explanation of what ethnography is and what ethnographers do — and, just as importantly, why they do it.

The article outlines some of the criticisms that have been levelled at the ethnographic method, and shows how such criticisms are misguided or misplaced — which is very useful for showing the skill of evaluation. The details of the research project will be of use to students taking the ‘Health’ and ‘Work, poverty and welfare’ topics. The research also raises questions about inequality and marginalisation.

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AQA AS sociology of education

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Riots and consumerism

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