The social media phenomenon that is Facebook is here used as a vehicle for Sarah McLaughlin to consider the issue of identity construction. Using examples of both structuralism and action theories, she examines different views regarding the source of our identities and looks at how we may manipulate them to present ourselves in a particular light. This article is useful for all students in its discussion of sociological theories, and will be of particular interest to those taking the ‘Culture and identity’ or ‘Mass media’ topics.
identity, structure, action, virtue signalling
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