Hemera Technologies
Tesco has adopted what Michael Porter would see as a cost leadership strategy. At the other end of the scale, Whole Foods Market tries to differentiate its brand from competitors and focus on a high-end and ethical market niche. While honourable, this approach is yet to turn a profit for the company in the UK.
Starting out in Austin, Texas, and expanding to other states from 1984, Whole Foods’ business model was based on the growing popularity of organic food and locally sourced items that had fewer ‘food miles’ and were better for the global environment.
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