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CEOs and solar speculation

understanding markets

The long tail in marketing

Robert Nutter asks if changes in markets will lead to more opportunities for niche businesses

In the 2014 final of the The Apprentice, Mark Wright won Alan Sugar’s £250,000 investment in his business. He called it ‘a digital online marketing agency’ — basically a firm that manipulates clients’ positions on search engines such as Google.

The runner-up, Bianca Miller, had proposed to manufacture a range of women’s tights that matched skin colour and wasn’t restricted to the three shades normally available:

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CEOs and solar speculation

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