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Ten things you need to know about elasticity of demand

Ian Marcousé provides a framework of key concepts for your marketing revision

The extent to which demand for a product is affected by an independent variable.

Example: sales of chocolate are affected by hot weather. Above 20°C, for every 1 extra degree, sales of chocolate can fall by 10% — so the temperature elasticity of demand for chocolate is high.

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The Brazilian economy: how bad is it?

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