Listen to any successful entrepreneur talk about their beloved business and you will notice that they often refer to their start-up in a paternal way. For many, their businesses and how they grow are like parents watching and nurturing their children as they develop in the world.
When I left university I spent 6 months working at EasyJet, which was then just an airline start-up at Luton airport. Two new firms had started operating, Debonair and EasyJet. I was working in the head office of the latter and witnessed first hand how the company, under the direction of Stelios Haji-Ioannou, went through the stages of growth as outlined by Greiner (Figure 1).
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