In February 2013 Google held a contest to select as many as 8,000 people keen to purchase a $1,500 pair of Google ‘smart’ glasses. Such was the buzz about the company that people expected Google Glass to be the next big thing. The product was in its development stage, yet customers were still willing to part with $1,500 to be ‘Glass Explorers’. A commentator called it the equivalent of a crowdfunding campaign.
Google Glass was to be the way of the future. People walking down the street could pick up e-mails, talk on the phone, connect to the web and record anything they were seeing using Google Glass. It would keep the wearer in touch permanently with football results, share prices or their loved ones.
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