SWOT analysis is the most widely used technique for managing business strategy. With Ted Baker, it makes it easy to sort current issues into strengths and weaknesses and future ones into opportunities and threats. For this company, it’s also easy to see that the strengths hugely outweigh the weaknesses.
Ted Baker started with one men’s clothing shop in Glasgow in 1987. The founder, Ray Kelvin (the real ‘Ted Baker’) is still the chief executive and main shareholder 30 years later.
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