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Global marketing: ethnocentric, geocentric and polycentric

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in brief

Responsible business?

The use of packaging, and plastic in particular, has become a pertinent issue within the UK and around the world. Businesses are facing increasing criticism over excessive packaging and the damage that it has done to the environment. BBC documentary Blue Planet II highlighted the impact that plastic packaging is having on marine life and the food chain.

The UK government recently pledged to reduce plastic consumption over the next 25 years through a variety of means such as the extension of a 5p charge for plastic bags, greater funding for plastics innovation and helping developing nations reduce plastic waste via UK aid. While these plans are laudable, many people suggest that they have come too late or are simply a reaction to the recently imposed ban in China on importing waste from the UK and other countries.

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Previous

Global marketing: ethnocentric, geocentric and polycentric

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What is the best way to revise?

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