Many students confused production and productivity
Each year the chief and other top examiners write a report on candidate performance. It’s a good read, but ever so long. Here is my summary of the key overall findings.
There was a re-statement of the importance of building year 13 marketing on year 12 work, e.g. how general niche marketing is linked to global niche marketing. Your first year of work on marketing is more important than you think, because so much of Theme 4 is built on it.
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