Coca-Cola’s purchase of Costa did not give rise to an existential threat
Exam board specifications are full of strong business terms that can be used to build arguments and to impress examiners. Here are four game-changing words and phrases that will boost the quality of your responses and help you stand out from the crowd.
Threats are a standard part of business discourse, notably within a SWOT analysis. Most threats are potential downsides to a course of action that may get in the way of achieving a company’s objectives. But what if they are ‘existential’? An existential threat is one that places the future of the business in doubt — in other words it threatens the survival of the business.
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