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Ten things you need to know about tactics

Ian Marcousé provides a framework of ten concepts for your revision

Tactics are short-term responses to opportunities or threats. Their short-term nature makes tactical approaches risky when it comes to staff cuts —a sudden staffing cut may make sense to the business, but be resented by staff.

Example: fashion retailers who hold a ‘20% off everything’ sale in mid-autumn are responding sensibly to poor sales and excess inventory levels.

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Cotswold Collections

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Decoding the AQA exams

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