![](https://www.hoddereducationmagazines.com/wp-content/uploads/sites/5/2022/04/import/business_review_2020_09_01-imagesimg30_1_jpg-88c9409c7e2881290811aef3d929110b.jpg)
Figure 1 The promotional mix
This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:
■ branding
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