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Branding and promotion

Promotion is a key element of the marketing mix. It aims to inform customers about the product and persuade them to buy it. Branding can support promotion in generating, sustaining and increasing sales

Figure 1 The promotional mix

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ branding

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Previous

Grameen Bank and social entrepreneurship

Next

Marketing: customer loyalty to viral marketing