Achieving high levels of repeat purchase from satisfied customers. This can be passive or active. Actively loyal customers love you and talk about you. Passively loyal ones keep coming partly out of habit and partly due to convenience. Actively loyal customers may return to you even after moving house, passively loyal ones will disappear as they find somewhere that’s more convenient.
Promoting your products internationally in the same way you promote them in your home country, i.e. selling your culture as much as the product. Coca-Cola has always sold a slice of American lifestyle as well as a fizzy drink. Similarly, Rolls-Royce cars are promoted for their British traditions as much as their engineering excellence.
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