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Appraising mission statements: the CABBIE method

CASE STUDY

D is for Dyson

Phil Waterhouse continues his series of short, adaptable case studies

Table 1

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ role of an entrepreneur

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Previous

Process innovation

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Appraising mission statements: the CABBIE method