In October 2010 Walmart, the world’s largest retailer, announced that it wanted to ‘double its sale of locally sourced produce’. This seemed to be a sure sign that locally produced food was moving into mainstream retailing.
In the UK the market for local food has been growing steadily. Farmers’ markets, small local shops, farm shops, pick-your-own places, community gardens and vegetable boxes have all become popular ways of buying food. But these are small scale compared to the food sales by large supermarket and superstore chains. A small number of large companies dominate food sales in the UK and source their product ranges globally. Now, the UK’s major food retailers are taking a growing interest in locally sourced food.
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