Tata is the most powerful brand in India. It is a family business which goes back five generations. Today Tata has a major stake in a diverse range of manufacturing and service industries, with considerable inf luence worldwide. Tata is the UK’s biggest industrial employer with 45,000 people working in steel production and at the Jaguar Land Rover car plants (Figure 1).
In the late nineteenth and early twentieth centuries India’s manufacturing industry developed in the form of family-owned businesses. Each successive generation learned the trade by working up through the company to become the managers of the future. Recently some of these firms have struggled with succession issues. Sometimes when the business is handed to the next generation it has to be split between family members. However, the Tata family dynasty has maintained its leadership of what is now the second largest company in India.
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