Comic Relief, 25 years old this year, has drawn attention to the need for aid. But has it increased understanding?
In March 2013, Comic Relief was 25 years old. Since 1988, the charity has raised £750 million for projects which aim to reduce poverty and improve living standards in the developing world. Television has been key to Comic Relief ’s high profile in the UK.
This Development Update considers the role of the media in development. It looks at newspapers, television and radio as well as citizens’ media, such as YouTube, in both the developed and developing world.
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