Skip to main content
Topics: Market positioning
From cheapest car to Jaguar: Tata’s product portfolio
Business Review
One in ten: launching new brands
Business Review
Whitbread: successful diversification
Business Review
Pink Ladies: a case study in niche marketing
Business Review
The hotel industry: Porter’s generic strategies
Business Review
Sales, shops and diversification
Business Review
How much are you thinking?: psychological pricing
Business Review
DANS LE NOIR
Business Review
Porter’s generic strategies
Business Review
JACK WILLS
Business Review