One of the key strategic choices that businesses face in the modern world is whether to offer a wide range of choice and product selection, or to go for a more limited, but more profitable line of the most popular items. Offering a wider selection of products and services is the strategy that Amazon and eBay have looked to exploit.
The long tail is a strategy whereby online-based firms offer a vast array of some of the more obscure and niche items. As the firms can provide these within a digital platform, the cost of holding additional and often rarely demanded stock carries little if any opportunity cost.
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