The London 2012 project is delivered by two key organisations — one private and one public. The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is the private-sector company responsible for staging and hosting the 2012 Games. It has a £2 billion budget, almost all of which is to be raised from the private sector.
This commercial revenue will come from several sources. LOCOG receives income from the International Olympic Committee (IOC) as well as generating its own income from sales of tickets, merchandise and, most importantly, a domestic sponsorship programme.
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